USING CONVERSATIONAL TEXT TO ENHANCE FUNDRAISING

Leveraging Personalized Text Messaging to Enhance Peer-to-Peer Fundraising

More and more peer-to-peer fundraisers are embracing text as an important communications and marketing channel.  Every day, Hustle enables organizations to easily converse via text and video with large numbers of supporters.  This white paper outlines:

• The advantages of conversational text
• Examples of how it works
• 5 ways to leverage P2P Text for P2P Fundraising

"Texting helps us connect with and touch our supporters in a different way.  In the peer-to-peer space, relationships are the main thing we're trying to build. This is a tool to help us build those relationships." -Noel Beebe, Senior Director for Digital Fundraising and Constituent Events for the Alzheimer's Association

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