An effective outreach strategy includes the orchestration of agile and dynamic tools designed for target audience engagement. These tools collectively attract attention and build bridges between your cause-based work and your supporters. The challenge for many organizations is that traditional outreach practices require significant internal resources and operation time, but don't foster human-to-human connection in the capacity needed to resonate and mobilize action.
This white paper takes comparative look at text and video messaging versus email, phone banking and snail mail. For example:
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